Email Marketing Metrics – Book

Description

Email Marketing Metrics is your essential guide to understanding and using data to drive real results. Learn which numbers truly matter — from open rates and click-throughs to conversion rates and list health — and how to improve them. This book breaks down every key metric, explains what it means, and shows you how to act on it to increase engagement and revenue. If you want to make smarter decisions and stop guessing with your email marketing, this is the guide you need.