Google Performance Max – Book

Description

Google Performance Max is your ultimate guide to running smart, high-converting campaigns using Google’s AI-powered advertising system. Learn how to set up, optimize, and scale Performance Max campaigns to reach customers across Search, YouTube, Display, Discover, and Maps — all from a single campaign. This book breaks down targeting, bidding, creative strategies, and data analysis so you can unlock the full potential of automation and drive maximum ROI with less manual work.