How to Run Effective Customer Interviews – Book

Description

How to Run Effective Customer Interviews teaches you how to ask the right questions, listen deeply, and gather powerful insights from your customers. This book covers everything from preparing your interview script, choosing the right participants, handling conversations naturally, and translating feedback into clear actions. Whether you’re building a startup, launching a product, or improving a service, these techniques will help you truly understand what your audience wants — and deliver it.